Work we have shipped, and what a first quarter looks like.

Live client

Anneloes Fit Coaching

A coaching business selling one-to-one programmes and digital products, with enquiries arriving through Instagram and word of mouth but nothing measuring what happened next.

We built the English-language site, wired an AI chat assistant to answer common questions and capture leads after hours, routed coaching applications to a discovery call and digital product sales through an off-site checkout.

Then the part that usually gets skipped: consolidating two conflicting Tag Manager containers into one, wiring lead and purchase events through GA4 and Meta, verifying all four tags in Tag Assistant, putting a consent banner on every page rather than just the homepage, and fixing the site's URL structure to clean canonical paths.

Everything was handed over documented, in her own accounts, with a 90-day support window.

Illustrative example

Local service business

A trades business getting most of its work from repeat customers and a Google Business Profile nobody had touched in two years. No tracking, no landing pages, one abandoned ad account.

The sequence we would run: audit and access in week one; GA4, Tag Manager and call tracking in week two; a Google Business Profile rebuild plus a single Search campaign pointed at a dedicated landing page in weeks three and four.

From month two, the loop is the same every month — prune the search terms that waste budget, expand the ones that book jobs, and report on cost per booked job rather than clicks.

Illustrative example

E-commerce brand

A brand running Meta ads with purchase tracking that never reconciled against the store's own numbers, so nobody trusted the return figure and budget decisions were being made on instinct.

First job is the reconciliation: Pixel and Conversions API set up once, deduplicated, and checked against platform reporting until the numbers agree. Only then does budget get moved.

Alongside it, email flows for welcome, abandoned checkout and post-purchase — the revenue that is already in the list and usually goes uncollected.