Tracking audit
We check what is firing, what is double-counting, and what has been silently broken since your last site change. Most accounts have at least one of the three.
Analytics & Conversion Tracking
Know which channel actually produced the customer.
Broken tracking is the most expensive problem in marketing, because it makes every other decision a guess. We fix the measurement first.
What is included
If you cannot see which channel produced the sale, you are optimising in the dark.
Every engagement is scoped to your market and budget, but this is the shape of the work.
GA4 and GTM, built properly
One container, clean event naming, dataLayer variables, and conversions that match what your business actually counts as a lead.
Consent that holds up
Consent Mode v2, a banner on every page, and no marketing tags firing before someone agrees — which matters if you have customers in the EU or UK.
Reporting you will read
A single dashboard showing spend, leads and cost per lead by channel. Not 40 tabs of numbers nobody opens.
Deliverables
What lands in your account.
Written into the scope before we start, so there is never a question about what was promised.
- Full audit of existing tags and containers
- Google Tag Manager container build
- GA4 property, events and conversions
- Meta Pixel and Conversions API
- Call and form tracking
- Consent Mode v2 and cookie banner
- UTM naming convention for every channel
- Live dashboard for spend, leads and cost per lead
Questions
About analytics & tracking.
More in the full FAQ, or ask us directly.
It might. It also might be counting one lead three times, or missing conversions from mobile Safari entirely. The audit takes a couple of days and tells you either way.
That is the point of doing it properly. Consent Mode v2, tags gated behind consent, and a banner that appears on every page — not just the homepage.
Yes. Without it you cannot tell whether your SEO, your referrals or your social content is producing enquiries — so you cannot decide where to put next month's effort.
Pairs well with
Other services worth looking at
Free growth audit
Find out what your marketing is actually doing
A free growth audit: we look at your site, your tracking and your current channels, then tell you the three things worth fixing first. No deck, no pitch, no obligation.